Over the past 10 years we have watched No Shave November gain widespread acceptance. People initially used it as a good excuse to grow a beard before beards became so commonplace. By now everyone is accustomed to beards and the November tradition, so giving up a razor needs no explanation.
But this year’s No Shave November is different than past years. The difference hasn’t materialized yet – it won’t until Spring. But when it does, it will have ramifications (and opportunities) for wet shaving retailers.