The third Friday in August is National Men’s Grooming Day, which is coming this Friday, August 17, 2018. If you have never heard of this holiday you probably aren’t alone – it isn’t exactly a holiday with a rich history. As you might imagine, it was created by a large consumer brand in 2007 to sell more stuff. But that doesn’t mean this day of recognition is without value. Here are a few things you should do to get the most out of National Men’s Grooming Day.
Spread the word about wet shaving
If you already enjoy traditional wet shaving use this day to raise awareness of the benefits. The hashtag for National Men’s Grooming Day is (not surprisingly) #nationalmensgroomingday. Include this hashtag with any of your #wetshaving tweets to increase your views and draw attention to traditional wet shaving. Focus the message of your posts, videos, and tweets outward to an audience who isn’t already using a safety/straight razor.
Explore wet shaving (if you don’t already)
The goal of my blog at SaveYourShave.com is to share the benefits of wet shaving – better shaves and clearer skin. If you aren’t already shaving with an old-school razor and high-quality soaps and creams, consider reading some of my blog posts and other blogs such as Sharpologist. You’ll be surprised at how much better your shaves can be and how much healthier your skin can look. As I have written before, your family will thank you. I promise.
Give yourself a once-over in the mirror
All of us can benefit from giving ourselves a good once-over in terms of grooming. Take a close look at your hair, eyebrows, ears and nose – are things getting unruly? How do your nails look – do you chew them when you are stressed? Do you have razor bumps or ingrown hairs on your chin? Is your back so hairy you look like the Yeti? Is your toothbrush 6 years old?
Giving 5 minutes of thought to men’s grooming isn’t a bad thing. Take this opportunity to look at your overall grooming habits and make any necessary changes. Which leads me to my next point…
Visit your barber – and reward him/her nicely
Nobody can make a larger impact on your grooming and appearance than your barber. National Men’s Grooming Day is a good time to get a haircut, but it is also a great time to thank your barber. They are craftsmen/women who spend a tremendous amount of time learning and perfecting their skills. They work hard to make you look good. And whether they own the shop or not, your barber is a small business owner with all of the stresses that come with it. Take an opportunity to say “thank you” and consider giving a bigger tip than you normally would.
National Men’s Grooming Day started as a marketing campaign for a big men’s brand, but remember the little guy as you do your shopping. The innovation in men’s grooming is being driven by small businesses, artisans and craftsmen. They are the ones developing the new soaps & creams, designing the better safety razor and educating their customers.
The small distributors (online and brick-and-mortar) are the ones who bring us so many choices and options – a mega store will never carry 50 different brands of shaving soap. I don’t have a problem with the big brands, but it is important to support and preserve the small companies that keep us looking good.
Happy National Men’s Grooming Day
National Men’s Grooming Day may be a corporate holiday but that doesn’t mean it can’t have a benefit. Take this opportunity to take stock of your overall grooming and do something nice for yourself. But like any other holiday, giving is more fulfilling than receiving. Consider the people and small businesses that help you look your best and make it a great day for them also.
Intro to Wet Shaving – A primer on how DE shaving helps give better shaves and clearer skin
Shaving Technique – A “how-to” guide for shaving with a safety razor
DE Shaving Cost Comparison – Analysis comparing the cost of DE shaving vs cartridge shaving (spoiler: DE razors are cheaper than dirt!)
Gear for Beginners – The low-cost tools that introduced me to DE shaving
Razor Aggressiveness Basics – An explanation of what makes a razor “mild” with recommendations for beginning DE shavers